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Public Awareness Surveys

See why your opinion of the Bank matters to us, and see our Public Awareness Survey results.

Why your opinion matters to us

As Canada’s central bank, we are accountable to all Canadians. When you know about, understand and trust our actions and policies, it helps us make them more effective in keeping inflation low and predictable, and the financial system stable and efficient.

The purpose of these studies is to assess the public’s awareness, understanding, and trust in the Bank. We use the results to better understand our audiences and shape our communication strategies.

Latest results

  • High inflation and fast-rising interest rates dominated 2022, which directly affected most Canadians and resulted in a great deal of media coverage.
  • As a result, the public’s knowledge of the Bank’s areas of responsibility rose over pre-pandemic levels.
  • The public’s trust in the Bank has not changed since 2022, with 43% of survey respondents indicating that they trust the Bank.
  • With inflation above the Bank’s target range since April 2021, the number of Canadians who said they trust the Bank to maintain low and stable inflation has declined.
  • Public confidence that the Canadian financial system is safe and secure has returned to near pre-pandemic levels—as has pride in the strength and stability of Canada's banking system.

Knowledge

Awareness


Trust

Overall


Maintain low and stable inflation


Ensure financial system works well


Successful management of the economy

Safety and stability

Past surveys

We surveyed the public in 1999, 2010 and 2014. Awareness, understanding, and trust were assessed in these surveys but the results cannot be directly compared to 2018 or 2019 because the approach and questionnaire changed.

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