Annie Portelance

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Staff discussion papers

Measuring and Evaluating Strategic Communications at the Bank of Canada

Staff Discussion Paper 2021-9 Annie Portelance
The Bank of Canada’s Communications Department has developed a framework to quantify and qualify the Bank’s communications efforts and their results. Using data-based measurement and evaluation, the department can assess the impact of the Bank’s communications activities and gauge the department’s contribution to the Bank’s overall goals.

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