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The Consumer Value Proposition for a Hypothetical Digital Canadian Dollar

Staff discussion paper 2024-16 Martine Warren, Bill Laur, Ted Garanzotis, Sebastian Hernandez
We explore the consumer value proposition of a hypothetical Digital Canadian Dollar, adoption considerations and the users who would benefit most from this potential new payment method. We employ a design-thinking consultation methodology, allowing participants to interact with research prototypes of increasing complexity to reveal user preferences, constraints and adoption influences.